Clean Web Design with Clear Impact
What I Do
UX Research
Conduct user interviews to create user personas and identify feature problems. Perform user testing to evaluate solutions' effectiveness and iteratively improve design.
UX Architecture
Lead feature requirements based on product vision and scope. Prioritize information architecture to align with future product vision. Develop user flows, sketches, and written requirements for finalized designs.
UX Design
Create low to high fidelity mockups using UX best practices. Build robust prototypes for user testing, leveraging internal design systems and managing symbol libraries. Design and implement new components.
Tools I Use
What I’ve Done
ScentBridge Web Design
I was hired as a freelancer to redesign the ScentBridge website. Originally, the company had two websites: a B2C retail site, and a B2B marketing website. I accepted the challenge of merging these two sites, with two different goals, into one. I worked closely with the ScentBridge Marketing Team and web developers to complete the project.
Mensuits.com Branding & Web Design
Mensuits.com hired me as a freelancer to redesign their logo and style guide to reflect more of the online, direct to consumer brand it is. Following the brand update, they asked me to bring this updated branding into their website. I collaborated with photographers and videographers to create content that aligned with the brand. They were so happy with my work that I was then asked to redesign their website, improving user experience overall.
Lowes UX Design
As a Digital Product Designer at Lowe’s Home Improvement, I was assigned to serveral internal software products, including The Cluster and Assortment Planning Suite (CAPS). I collaborated with Product Managers, UX Architects, Data Analysts, and Developers to consistently make improvements in user experience and user interface.
“Haley is creative, innovative, patient, and an outstanding design leader; she inspires and brings out the best in her teammates.”