UX DESIGN

Scentbridge Website Design

ROLE

UX Designer, UI Designer

TOOLS

Sketch, Photoshop, Illustrator

YEAR

2024

Challenge & Concept

Merge the two ScentBridge websites, a B2B marketing site and an ecommerce site, into one website that can serve both audiences. Elevate the web aesthetic to better reflect a contemporary brand identity and improve user experience in the shopping and checkout process.

Deliverables

Lo and Hi fidelity mockups for cross-functional team review

Detailed developer notes for handoff

Operational online ordering workflow

scentbridgecart.jpg
scentbridgenav.jpg
scentbridgebusiness.jpg
scentbridgetech.jpg

Results

Implementation of the new ScentBridge website was a success. Both ecommerce sales conversions and marketing conversions increased.