Resume

Work Experience

Southbound Studios, Columbia, SC

UX/UI Designer, 2022-Present

  • Designed and developed responsive, conversion-focused ecommerce websites for clients across multiple industries, driving increased web traffic and user engagement.

  • Applied UX research methods, including heuristic evaluations and user interviews, to identify usability gaps, define priorities, and inform design decisions.

  • Collaborated cross-functionally with client marketing teams to lead the design of user-centered, visually cohesive products aligned with brand identity and business goals.

  • Produced and managed multidisciplinary brand assets—including web graphics, marketing materials, photography, and copy—ensuring consistency across digital touchpoints.

Lowe’s Companies Inc., Charlotte, NC

Digital Product Designer, 2020-2022

  • Led the creation of sketches, wireframes, low and high-fidelity mockups, and prototypes to communicate design solutions effectively with stakeholders, including users, UX Architects, Product Managers, and Developers.

  • Conducted one-on-one interviews with users to complete discovery work, resulting in the development of user personas, affinity maps, swim lanes, and user flows.

  • Implemented a system of peer-review and collaboration among UX Designers and Architects to ensure consistency across products, including weekly collaboration meetings and one-on-one peer review sessions.

  • Served on the Design Council, providing valuable insights into component design and collaborating with Product Managers to ensure unity and consistency across internal products.

  • Facilitated collaboration meetings with UX designers across the Merchandise Execution Team to create custom components absent from the Lowe's Digital design system, such as a complex notification center, dynamic data tables, and data visualization.

  • Collaborated in an Agile environment with cross-functional teams, including Senior Product Managers, User Experience Architects, User Experience Researchers, Content Strategists, and Developers, to solve challenging product design problems for multiple internal digital applications.

  • Met with key stakeholders and subject matter experts to identify challenges in their objective tasks and presented iterative design solutions.

  • Led the onboarding of new hires to the Merchandise Execution Team, ensuring they were set up for success in the UX Department.

  • Delegated tasks and responsibilities among team members to achieve cohesion and maintain consistency in design deliverables.

Ecomdash, Charlotte, NC

UX / UI Designer, 2018-2020

  • Led end-to-end design of the WordPress marketing website, from wireframes and high-fidelity mockups in Adobe XD to front-end development with custom HTML and CSS. Conducted website AB tests using Google Optimize, leveraging user experience data from Google Analytics and Hotjar, to optimize macro and micro conversions, resulting in improved website performance.

  • Collaborated with the UX Director to establish a design system for the Ecomdash product in Figma, organizing and creating design specs for components to streamline the design-to-development process.

  • Served as Team Lead for the User Interface JAD Group, driving UI opportunities in the Ecomdash product, and presented findings to development for product roadmapping.

  • Conducted user and market research, incorporating insights into site maps, user journeys, wireframes, low and high-fidelity mockups, prototypes, and final product designs to ensure exceptional user experiences.

  • Played a pivotal role in Ecomdash's successful acquisition by Endurance International Group (EIG) in September 2019.

Digital Marketing Specialist, 2017-2018

  • Managed strategic email campaigns, curated email lists, and coordinated scheduling, resulting in increased engagement and lead generation using Mailchimp. 

  • Spearheaded end-to-end marketing and sales campaigns, including in-app banners, digital ads, emails, and social media visuals, driving effective promotion of Ecomdash's products and services.

  • Ensured a cohesive brand experience by designing visually engaging graphics across the marketing website, showcasing a strong and consistent brand presence.

  • Managed strategic email campaigns, curated lists, and coordinated scheduling, resulting in increased engagement and lead generation.

ZVerse, Columbia, SC

Digital Marketing Specialist

  • Led end-to-end design and management of ZVerse's WordPress marketing website, effectively optimizing the Shopify storefront to drive increased conversions and sales.

  • Devised and executed highly successful Facebook advertising campaigns, established strategic email campaigns, and managed social media efforts to enhance brand visibility and engagement while driving significant traffic and customer acquisition.

  • Spearheaded the creation of compelling website content and marketing collateral, skillfully integrating copywriting, graphic design, and photography. Ensured consistent quality and relevance of the ZVerse blog by effectively managing contract writers.

  • Cultivated and nurtured strategic business partnerships, collaborating on co-branded marketing collateral to expand the company's influence and reach

Education

University of South Carolina, Columbia, SC

BA in Design & Visual Communications

Cum laude, 2015

Skills

User Experience Design

User Experience Architecture

User Experience Research

User Interface Design

Wireframing

Low-Fidelity Mockups

High-Fidelity Mockups

Prototyping

Design Systems

Component Design

Symbol Design

Design Thinking

Mobile Design

Interactive Design

Web Design

HTML & CSS

Graphic Design

Content Creation

Digital Marketing Strategy

Agile Methodologies

Tools & Software

Sketch

Figma

InVision

Adobe XD

Adobe Illustrator

Adobe Photoshop

Adobe Lightroom

Adobe InDesign

JIRA

Confluence

Abstract

WordPress

WP Engine

Mailchimp

Google Analytics (Certified)