Challenge & Concept

Redesign the logo for Sterling Sewn, a family-owned luxury menswear brand, to more accurately reflect its intended identity and values. It became clear in the review process that the original logo, created at the brand’s inception, inadvertently resembled imagery tied to harmful extremist symbolism. While this resemblance was absolutely unintentional, addressing it was essential. The redesign ensures the brand’s visual identity aligns clearly with Sterling Sewn’s values, which stand in direct opposition to those associations.