UX DESIGN

Sticky Fingers Website Design

ROLE

UX Designer

TOOLS

Adobe XD, Photoshop, Illustrator

YEAR

2018

Challenge & Concept

Redesign the Sticky Fingers website with key points of focus; establish and highlight an online ordering workflow, optimize and simplify website structure and design, streamline the backend for future web management, and create SEO opportunities for individual restaurant locations.

Deliverables

Lo and Hi fidelity mockups and prototypes for cross-functional team review

Updated brand guidelines

Operational online ordering workflow

Results

Implementation of the new website was a success; individual landing pages for each location increased SEO opportunities and online orders increased an average 56% across all restaurants.