UX DESIGN

Ecomdash Website Design & Development

ROLE

UX Designer, Web Developer

TOOLS

Adobe XD, Photoshop, Illustrator

YEAR

2020

Challenge & Concept

Design and develop a WordPress marketing website with two areas of focus: a strong backend foundation for long-term website management and optimized user experience for increased conversion rates.

Deliverables

Lo and Hi fidelity mockups for cross-functional team review

Updated brand guidelines

Library of custom visual content

Fully developed WordPress website

wireframe-test-white1.webp
desktop-mockup-product-long-ecomdash-home-white-2.webp

Results

Implementation of the new website was a success; Improved overall YoY organic new user: conversion rate (3.98%), traffic (7.94%), page session duration (15.96%), and bounce rate (-18.48%)